Healthy Baby Network (HBN), Novus Be Known, Inc.
// Project Summary
Website Redesign for a Nonprofit Organization
How might we realign this site's look and feel and re-imagine the site structure to better serve our users and business goals?
The Problem
HBN needed a new website that would incorporate a new brand identity and address various pain points identified by stakeholders.
The Solution
Based on conversations with stakeholders and research, we created a greatly slimmed down website that focused user attention on a few key areas. The site was designed to be completely responsive and align with HBN’s new identity system.
The Result
- Overwhelmingly positive feedback from stakeholders and clients alike.
- 70% increased internal and external communication efficiency, measured by our partners.
- 15% increase in views in the first month, versus the same month in the previous year.