Our in-house design and development team set out to create a unified visual language for AmeriCU’s internal and external apps and websites. After research, design, and development, we deployed this system to overwhelmingly positive feedback.
Roles: User Researcher, Visual Designer, Front-end Developer
We successfully redesigned a new website for Rochester-based non-profit Healthy Baby Network (HBN). Through the redesign we applied a new responsive look-and-feel consistent with their new branding and redesigned information architecture.
Roles: User Researcher, Information Architect, Visual Designer, Front-end/Back-end Developer
Adobe needed a website and identity system expedited for its yearly Inspirational Master Class Conference. After research and creating an identity, I designed and developed a single page scrolling site for users to learn more about the conference and sign up.
Roles: Identity Designer, Visual Designer, Front-End Developer
I have often encountered designers who have wanted to move from print design to UX design. However, the transition from static, traditional graphic design to a more human centered and technology-driven approach is often difficult. In this project, I sought to create a tool to ease this transition.
Role: Visual Designer