Adobe needed a website and identity system expedited for its yearly Inspirational Master Class Conference (ADIM) titled: “20,000 Layers Under the Sea.” This site would be used to advertise and collect signups for the event.

After research and mood boarding I created visual style based on Jules Verne’s “20,000 Leagues Under the Sea.” Color, imagery, iconography, and type were all inspired by the source material. Wireframes and rapid prototypes were created to explore concepts quickly and move into development. In the end, users would learn more about this event and signup by scrolling downward through the murky depths of a single-page responsive website with an optional blog.

The website launched to rave reviews from the customer and attendees alike, helping gather signups and making the event a success.